Social Listening
Description
This project involved social media analysis for a fashion brand and an online shopping giant to give insights into how their brand was perceived by their users
Responsibilities
- Extracting data using Twitter API and Play Store reviews scraping
- Building performance metrics such as brand engagement with the users on social media, performing sentiment analysis and topic modeling on tweets/reviews to gather insight into what the responses were about
- Preparing reports & dashboards for insights in Google Data Studio
Technologies Used
- Jupyter Notebook, DataFlow to explore and process data and Gensim to train topic models
Libraries and Frameworks Used
- Numpy, Pandas, Scipy, NLTK, Stanford CoreNLP, Textblob, Beautifulsoup, Scrapy